The Power of Short-Form Content

Why You Need to Create and Share Bite-Sized Content

There’s no doubt about it: short-form content is on the rise. And for good reason, too!

This type of content is perfect for busy people who want to consume information quickly and easily. It’s great for social media, where attention spans are short and users are looking for Snackable content that they can share with their friends.

In blog post, we’ll discuss the power of short-form content and why you need to start creating and sharing bite-sized pieces of information today!

But first, let’s look at what the difference between short-form and long-form content is!

What Is The Difference Between Short-Form  and Long-Form Content?

First, let’s start off by defining the two.

We’ll defining what long-form content is, and then we’ll describe what short-form content is in contrast and how it differs.

What Is Long-Form Content?

Long-form content mostly consists of, well, longer-form content. As a general rule, the length of long-form content is usually 1,500 words and up for written content and 5 minutes and longer for long-form.

Not super long, but that’s just the nature of the world.

As a general rule, long-form content is highly-detailed, gets deeper into the details, can sometimes be more technical, and provides a lot more information that will help explain the intricacies to the reader.

What are examples of Long-Form Content?

Some great examples of long-form content include TED Talks, live webinars, eBooks, technical papers, longer blog articles, long videos, how-to-guides, and more.

What Is Short-Form Content?

In contrast, short-form content usually consists of short writing and video content that is generally under 1,000 words or 3 minutes.

This can be Instagram posts, short blog articles, TikToks, Reels, YouTube Shorts, emails, and more.

With video specifically, short-form videos range anywhere from 7 seconds (welp!) to 3 minutes and are designed to quickly grab the viewer’s attention and provide something of value in a short amount of time.

What does this mean for you? Understanding this means that you MUST provide a “hook” at the beginning of the content to keep your audience around long enough in order for the content to make sense to the viewer.

Short-form content won’t allow you to get into much detail, but it does help you convey your message to your audience in a way that caters to most viewer’s rapidly decreasing attention spans.

We consider this type of content as “snackable” – since you consume it in quick, bite-sized chunks – hence the name.

Short-form video content is what social media is all about these days and both Instagram and TikTok thrive on it.