Get A Podcast Ecosystem That Amplifies Your Podcast!
Before We Begin
A Quick Word.
We’ve been building digital ecosystems for a long and while while a lot has changed, the fundamentals haven’t.
We believe that at the end of the day, your podcast, brand, and website should do three things for you:
They should be a powerful customer educator.
They should aim to help potential customers understand what you are about and make the decision to work with you – effortlessly.
They should be a powerful driver of acquisition.
Your website and digital systems should make it easy for potential customers to become paying customers.
They should do a lot of the heavy lifting for you.
It's 2022 – the days of doing everything manually are over.
Your podcast's website and the digital ecosystems behind your brand should be scalable and automated, acting like an employee that's working for you around the clock, without you having to lift a finger.
To achieve this for you, we blend our unique knowledge of behavioural psychology, search engine optimization, user experience and design, funnel creation, automation, and beautiful web design to create experiences that both educate AND convert your customers.
We look forward to working with you.
The PodSmash Team
Website + Ecosystem.
This isn’t just a fresh coat of paint.
This is designing your website and web strategy from the ground up and positioning you to be able to drive traffic, capture leads, and most importantly, convert them to customers.
A proper digital ecosystem will not only give you a unique and one-of-a-kind site that is built around the customer, but it will act as a 24/7 sales platform designed to generate and convert interest into leads.
Not only will your site have all the basics, but it will also be built around leading a listener to your desired action – whether that’s buying your course, scheduling a call, or giving you their email.
Podcast website development includes all the necessary functionality of a podcast website including:
- Featured Podcast
- All Episodes
- Sponsors (if necessary)
- Blog (if necessary)
All podcast sites also include:
- Baseline SEO, call-to-actions, analytics, and social sharing are included in the set-up.
- Basic email capture set-up, if requested.
Lead Capture Power-Up.
If the core of your podcast is about attracting client, then lead capture power-up is a no-brainer.
Done right, it will help convert regular listeners into qualified leads – and ain’t that the whole point of doing your podcast?
Make no mistake, lead capture is an intentional and designed process.
With this Power-Up, we create distinct user flows from your podcast, to your website, and then to the desired action.
This process will follow predictable, quantifiable, and repeatable patterns, prompting listeners customers to take whatever action we decide is the best intention for your site.
- Designing and implementing specific listener flows from podcast to lead capture.
- Developing lead capture popups, landing pages, and actions throughout the site, ensuring you maximize your ability to convert listeners.
- Implementing automated email follow-ups to help convert leads into qualified customers.
Investment & Timeline.
Bringing this creation to market will require an investment of:
$3,800 + taxes
payable in two-terms (50% upfront, 50% upon completion).
To complete the new site will take:
including design, development, and launch – provided that the content is provided in a timely matter.
Additional Website Power Ups.
Automate the scheduling process with an integrated calendar and call booking sequence. This allows for leads to choose their favorite time and schedule themselves into your calendar – on your terms, of course – and have all the scheduling and follow-up automated.
Guest Booking Ecosystem.
Automate and streamline your guest booking ecosystem.
Keyword Power Up.
Depending on your marketing strategy, SEO may or may not play a role in what you do. If leveraging search is, we recommend investing in the most important piece of showing up in search – understanding keywords.
In order to ensure that your site is optimized for search engines from the get-go, we first need to understand what your customers are searching for and what your competitors are doing.
This add-on ensures that the site we build matches customer search queries and beats out the competition to those coveted spots on top of Google – a must for any business that wants to grow.
- Detailed keyword research for your company and at least three competitors.
- On-page keyword integration and on-page SEO integration.
See what our customers say!
While we like to think our work speaks for ourselves, what we really care about is how it performs for our customers once it's in the wild. Don't take our word for it, see what they have to say!
“Getting the PodSmash Ecosystem has been a no-brainer for our podcast.
Not only has it helped us streamline our listener acquisition process, but the insights that the PodSmash team gave us helped us to think about podcasting in a totally different light.
Our podcast would not be what it is today without it!”
Host, ThinkSpace podcast
“Julian and Scott have helped to grow my podcast more in 2 months than it has grown in 2 years.
To be honest, I had no idea what what I was doing and was basically praying people would find me. Now I’m getting thousands of listens regularly and more than that, I have a business model that sustains it.
Thanks for everything PodSmash!”
Podcast Brand Strategy.
Before you redevelop your brand, we ALWAYS recommend knowing what your brand strategy is. This means knowing what your brand stands for, what it promises to your customers, and the personality it shows up as. Doing this will ensure you show up to the market with a clear and compelling message that resonates with customers. It will save you a lot of headaches down the road.
The first step is to develop your brand strategy and to get clear on what you are, what you aren’t, how to position yourself in the market, and how you will differentiate your product offering. This is based on a mix of internal knowledge, industry knowledge, competitor landscape analysis, and customer exploration through Google Keyword Analysis, LinkedIn, Quora, and other places we know customers hang out.
In this step, we get very clear on how you will add value to your customer’s lives and differentiate yourself from competitors.
- In-Depth Industry Research
- In-Depth Competitor Research
- Two-Hour Brand Strategy Session
- Finalized and Agreed Upon Brand Strategy
Podcast Brand Development
A brand is simply the reputation your customers have about you in their heads, and nothing sets a better first impression than a well-executed brand design that conveys what you’re all about… without you having to say a word.
Once we know how your brand will come across in the market, we design and develop your brand so that it comes across in a way that customers connect with and gravitate towards.
In brand design, we deliver:
- Brand Name – Come up with a brand name that perfectly captures how you want your brand to be represented in the market.
- Primary Logo – The cornerstone of your company’s visual identity, you will be delivered both JPEG, PNG, as well as an editable version of the logo (PSD or AI).
- Secondary Logo / Alternate Graphics
- Image Guidelines – Develop image guidelines.
- Font & Typography – Find the perfect typefaces to complement your new brand design. If necessary, fonts need to be purchased by the client for use beyond the files provided.
- Color Palette – A branded color palette that acts as the foundation for your brand’s look and feel. You will receive a webpage listing the specifications for the colors of your brand.
- Collateral – Up to three pieces of business collateral including business cards, letter heads, presentation templates.